In countries where cannabis has been decriminalized, like the U.S., Canada, the Netherlands, Israel, and Austria, thousands of dispensaries have opened. The medicinal cannabis industry is flourishing, and competition to offer the best services is high. Follow these tips and transform your cannabis dispensary to be the best in the business.
1. Showcase a health and wellness brand identity
Medicinal cannabis is a wellness aid, used to enhance the things that are most important in patients’ lives. Brand your dispensary as a wellness center, pay extra attention to your patient’s comfort level, offer weekly health seminars, such as yoga or acupuncture, and they will spend more time and money with you.
2. Location: Clean, large, open, and efficient
Get cannabis out of the shadows and into the light. Selecting a visible and transparent location is key. Become an active member of the local community and make efforts to integrate into the patient population, and make your presence and value felt.
3. Superb customer service and optimized email automation
Employ people who care about cannabis. Each staff member should be very knowledgeable and able to answer any questions. It’s important to project a credible image so that patients feel at ease. Use smart email automation software, such as MailChimp, to collect emails and engage your valued patients on a weekly basis.
4. Provide a comfortable environment and high-end security
A comfortable dispensary environment encourages repeat visits from high-end paying patients. Go above and beyond to provide safe access to medicinal cannabis in a modern and comfortable environment. We recommend investing in high-end video surveillance systems, such as AMCREST, to demonstrate the value you place on patient security.
5. Offer top grade medicine and product differentiation
With so many different forms of cannabis available, you need to provide the highest quality product at the best price. Listen to your patient’s feedback and provide excellent product differentiation.
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