Innovating an Icon: With plant-based, hemp selvedge, and circular versions of its iconic 501®, Levi’s® is showing that even one of the most classic apparel items in modern history can be a platform for innovation with a sustainability lens.

SAN FRANCISCO–(BUSINESS WIRE)–Over the past five years, season after season, Levi’s® has introduced new products that meld innovative design thinking with an overriding commitment to sustainability. Now, in conjunction with…