In this session, discover everything you need to know to think seriously about branding, marketing and advertising and how it can boost your success. What is branding and how is it different from marketing and advertising? Why do you need a strong brand? How do you create one? What’s challenges exist for marketing and advertising in this regulatory climate?
To truly gain full support and understanding for cannabis as a medicine, and to ensure its continued success, we must break the barrier between the medical and cannabis communities. We must provide the education and bridge the gap.
This session will focus on integration between technology platforms within the cannabis industry, and demonstrate the necessity for an agnostic product that can integrate with state systems such as METRC.