ATLANTA–(BUSINESS WIRE)–DEFY – the first performance-based CBD drink – is setting the stage for CBD in professional sports. Co-created by Pro Football Hall of Famer Terrell Davis (TD), DEFY is cracking the code on pro sports, creating an entirely new category for athletic performance and recovery.
John Isner, Georgia Bulldog Alum, 5-time BB&T Open Champion and currently 15th in the world (and ranked as high as 8th) is one of tennis’ greats. His towering serve, strong volleys and sheer physical presence have introduced a level of excitement to the game never seen before. And as with every professional athlete, recovery becomes a part of the business.
TD, a fellow Georgia Alum, expressed his enthusiasm on having Isner join the DEFY team, “It’s exciting to see CBD officially join pro tennis. We couldn’t be happier with such a phenomenal athlete like John (Isner). As professional athletes, all of us squeeze as much as we can out of performance and recovery and CBD is making a big impact for John.”
Today, CBD is being introduced to professional sports in a meaningful way to enhance performance, correcting traditional means of pain management and anxiety relief. The 20B market is only growing larger as corroboration from science, athletic trainers and an enthusiastic public, extol the real impact CBD has on their lives.
“I play a sport where taking a single point off can be the difference between winning and losing a match and DEFY is a product specifically intended to put me in a position to perform on every single point,” explained Isner. “It’s been great getting to know DEFY as a company and I look forward to working with them to help people achieve improved performance through CBD.”
DEFY’s formulation is based on hydration, electrolytes, taste and the quick replacement of vital nutrients. The formulation of 20mg/bottle is also purposeful, providing the optimal amount of performance-spectrum CBD for individuals and athletes of all sizes. (It is important to note that bodily absorption is different for each person.)
Beau Wehrle, DEFY’s co-founder and CEO said “DEFY is leading the way in CBD for professional sports. We know its benefits, impact on recovery and the direct relation to improved performance. It’s exciting to see pro tennis take the next important step for improving the lives of athletes everywhere.”
Tennis is the next sport to recognize the growing importance of CBD in athletics. Alongside Terrell Davis and John Isner, DEFY will continue to educate, socialize and promote the acceptance of CBD in professional athletics.
Terrell Davis, a football legend, has become an evangelist for the industry and is a Forbes contributor journaling about the benefits of CBD. Additionally, Davis is emerging as a public advocate to identify study protocols that may eventually lead to adoption and integration amongst professional leagues.
DEFY is located in Denver, CO. In 2017, Terrell Davis first used hemp extract to recover after a workout—and it changed his life. Through it, he was able to recover faster between workouts and achieve a level of locked-in focus that helped him defy the challenges that hold athletes back: his injury history, his overworked muscles and the deteriorating effects of age. Inspired to share these benefits with all athletes, Terrell and his team embarked on a mission to launch DEFY.
DEFY is the world’s first mainstream hemp extract performance beverage built specifically for athletes. Formulated to aid in rapid muscle fiber recovery and clear-headed, hyper-focused training, DEFY delivers naturally derived performance, recovery and rejuvenation for every kind of athlete. And with research still only scratching the surface of hemp extract’s potential, we’re only just beginning to DEFY the everyday.