RICHMOND, Calif.–(BUSINESS WIRE)–Today marks the inaugural National Coconut Day and Nutiva, the pioneer of organic coconut foods including coconut oil, Coconut Manna™, sugar, flour and more, is joining the celebration to honor the world’s most nourishing superfood. Established by the Coconut Coalition of the Americas (CCA), National Coconut Day aims to celebrate all things coconut and raise awareness about its benefits.
“As a founding member, Nutiva is thrilled to join the CCA in celebration of the first National Coconut Day to draw attention to the benefits of coconut,” said Steven Naccarato, CEO of Nutiva. “Organic coconut products are a core pillar of our portfolio and since the launch of our first organic coconut oil in 2002, we’ve debuted a variety of innovative coconut foods as well as our first organic coconut body oil line. We’re proud to be a leader in the category and are honored to join the CCA in support of National Coconut Day.”
Nutiva has been a key leader, innovator and advocate for the nourishing and versatile properties of organic coconut oil for nearly 20 years. Naccarato pioneered the development of organic virgin coconut oil in 2002 as a mass consumer product and his technical expertise helped to overcome the packaging and seal security issues in the manufacturing process. He was also instrumental in developing and maintaining Nutiva’s primary supply of young organic coconuts from the Philippines.
Today, Nutiva offers a wide range of organic coconut-based products, including traditional and liquid coconut oils, baking items including sugar, flour and shortening, MCT oil and powder, coconut snacks and body oils. Most recently, Nutiva debuted Squeezable Organic Coconut Oils and Squeezable Organic Coconut Manna, which package its beloved coconut oils and Coconut Manna™ in convenient, mess-free and portable pouches. The packaging also has a lower carbon footprint than traditional glass and plastic jars, which means it has a lower impact on the environment. Nutiva has also donated one percent of all sales – $4.5 million to date – towards regenerative agriculture and organic farming communities, including a donation of 100,000 coconut seedlings to its organic farmers in the Philippines.
Created by the Coconut Coalition of the Americas, the inaugural National Coconut Day aims to honor the superfood and draw attention to the many benefits of coconut, and encourages consumers to get involved by sharing their favorite ways to use coconut. Founded in 2017, the CCA serves as a voice for all coconut industry stakeholders in North America and unites them to promote the facts about coconut oil and coconut products, and elevate coconut’s profile worldwide. Nutiva is a founding member of the CCA and Naccarato serves on the board of directors.
Nutiva was founded in 1999 with a single purpose in mind: to revolutionize the way the world eats. Today Nutiva nurtures vitality by consciously curating the world’s finest organic plant-based foods, including coconut, chia and hemp superfoods. Nutiva donates one percent of sales to support regenerative agriculture, a contribution of more than $4.5 million to date. Nutiva products are offered nationwide, as well as in Europe, Asia, Latin America and Canada. For more information, visit www.nutiva.com, and like us on Facebook or follow us on Instagram.