It looks like someone is not happy with Snoop Dogg’s name and logo for his cannabis business. Maple Leaf Sports & Entertainment, the company that owns the Toronto Maple Leafs NHL team has filed an opposition to his logo. Why the beef? Caution! Petty squabbles and issues to follow.
Similarity or paranoia?
The Maple Leafs logo, shown on the right, is the one the team plans to use for the 2016-2017 season. They claim that his trademark is too similar to theirs, but let’s take a closer look.
- Snoop’s logo is a non-specific leaf with 7 points, the most common number of segments on a cannabis leaf. The Toronto logo, on the other hand, is a maple leaf with 3 major segments, 2 minor ones at the base, and 31 points, signifying the year Maple Leaf Gardens opened in 1931.
- Snoop’s logo has a star structure, whereas the Toronto logo is specifically a leaf, with veins.
- The colors are in no way similar, and neither is the location of the word “Leafs”
Furthermore, neither the word ‘Leafs’ nor a leaf shape in general, are exclusive to the Maple Leafs. Many companies and even the Canadian flag have leaves as part of their main design. As for the word “Leafs,” a misspelling of the proper plural, leaves, the Patent and Trademark Office’s online searchable database contains 523 trademark applications that contain the exact phrase “leafs”.
Though many are simply misspellings (not exactly the best way to submit a patent application,) many others are intentional.
The first, and most obvious explanation is that of all the companies that they could have a beef with, Snoop’s is by far the most news-worthy. As the old saying goes:
Any press is good press, as long as they spell your name right.
You can be sure that for every article that mentions the Toronto team between now and season start, there will be more than a few people incentivized to go see them play, let alone buy their merchandise. That saves them some advertising dollars.
A more nefarious reason?
Speculation on the part of this inquisitive mind posits that this could be another jab at the industry, the movement, and Canadian cannabis companies specifically. Snoop partnered earlier this year in an exclusive deal with Canadian medical marijuana producer Tweed Inc. The deal allows the firm to use his “content and brands” in their products.
Leafs bashing stars?
The third reason that comes to mind is a general nationalist tendency to hate on anyone who has recently hated on them. HERB reported on June 5th that Snoop had gone on Instagram to blast Canada for their keen interest in pulling him aside every time he entered the country. After all, everyone knows Snoop loves the herb, but why check him for it on his way INTO one of the most pot-friendly places in the world? He was a bit scathing, not just to the security teams, but the nation as a whole.
Y’all need to raise up off me, Canada. Ya’ll need to just walk me through and stop taking me back into that f*cking customs office. – Snoop
Hockey fans and the players they love are known to step up for a brawl. This might just be one way some prominent citizens are coming up with to give him grief. One thing is for certain; if the claim of trademark infringement is genuinely based solely on a perceived sense of improper similarity, they the Toronto Maple Leafs have taken too many pucks to the dome to see clearly. The team sure loves to bash stars on the ice, maybe they are confused? I wonder who they will pick a fight with next?
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